> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supadir.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Title, description, and hero — writing for SEO
> How to write the metadata and hero text that helps your catalog rank in Google.
The title, meta description, and hero text are the three highest-impact pieces of text in your catalog for SEO. They're the first things Google reads and the first things a potential visitor sees in search results. Getting them right costs nothing and pays off every day.
## The catalog title
Your catalog title appears in:
* The browser tab
* Google search results (as the blue link)
* Social media previews (when someone shares your URL)
* Email subjects from Supadir
**Set it in:** Settings → General → Catalog name
### What to write
The title should describe **what the catalog is** in plain language. Include:
* The type of professional or service
* The location (if you're targeting a specific area)
* Optionally: a differentiator
**Good examples:**
* `Warsaw Physiotherapists — Find a Specialist`
* `Certified Appraisers in Poland`
* `Podcast Directory — Business & Finance`
**Avoid:**
* Generic names like "My Directory" or "Catalog"
* Keyword stuffing: "Physiotherapist Warsaw cheap best rated near me"
* Overly long titles — Google cuts off at \~60 characters
Think about the one phrase a potential visitor would type into Google to find exactly what your catalog offers. That phrase should be in your title.
## The meta description
The meta description is the grey text shown under the blue link in Google results. It doesn't directly affect ranking, but it **strongly affects click-through rate**.
**Set it in:** Settings → SEO → Meta description
### What to write
* Length: 140–160 characters (Google cuts off longer descriptions)
* Summarize what your catalog offers in one or two sentences
* Include a subtle call to action: "Browse", "Find", "Search"
* Use the same keyword that's in your title
**Good example:**
> Browse 200+ verified physiotherapists in Warsaw. Filter by specialization, location, and insurance. Find your specialist in minutes.
**Avoid:**
* Repeating the title verbatim
* Vague descriptions: "A great resource for finding professionals"
* Missing descriptions (Google will auto-generate one from your page content, usually not ideal)
## The hero title and description
The hero is the first section visitors see on your catalog homepage. It's also a strong SEO signal — Google weighs text in `` headings heavily.
**Set it in:** Settings → General → Hero section
### Hero title (H1)
This should be your primary keyword phrase, written naturally:
> "Find a certified physiotherapist in Warsaw"
Or more action-oriented:
> "Your physiotherapy directory for Warsaw and Mazovia"
The hero title is your `` — use it once, make it count.
### Hero description
2–3 sentences explaining what visitors can do here. Be specific about your catalog's scope:
> Browse 300+ certified physiotherapists across Warsaw and the surrounding region. Filter by specialization, insurance acceptance, and location. All profiles are verified.
Mention numbers when you can — "300+ verified listings" builds trust and specificity that generic copy lacks.
## Putting it all together — a worked example
Imagine you're running a catalog of licensed real estate appraisers in Poland.
| Element | Example text |
| -------------------- | ------------------------------------------------------------------------------------------------------------------------------------------ |
| **Catalog title** | `Licensed Real Estate Appraisers — Poland` |
| **Meta description** | `Find a licensed real estate appraiser anywhere in Poland. Browse by region, specialization, and property type. 400+ verified appraisers.` |
| **Hero title** | `Find a licensed property appraiser in Poland` |
| **Hero description** | `The most complete catalog of certified real estate appraisers in Poland. Browse by region and specialization, or search by name.` |
Each piece reinforces the same core keyword phrase ("licensed real estate appraiser Poland") without being repetitive.
## Next: technical SEO
Set up your social preview image and verify your catalog in Google.
Understand how your catalog's URLs are structured and what it means for SEO.