Title, description, and hero — writing for SEO

Documentation Index

Fetch the complete documentation index at: https://docs.supadir.com/llms.txt

Use this file to discover all available pages before exploring further.

The title, meta description, and hero text are the three highest-impact pieces of text in your catalog for SEO. They’re the first things Google reads and the first things a potential visitor sees in search results. Getting them right costs nothing and pays off every day.

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The catalog title

Your catalog title appears in:

• The browser tab
• Google search results (as the blue link)
• Social media previews (when someone shares your URL)
• Email subjects from Supadir

Set it in: Settings → General → Catalog name

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What to write

The title should describe what the catalog is in plain language. Include:

• The type of professional or service
• The location (if you’re targeting a specific area)
• Optionally: a differentiator

Good examples:

• Warsaw Physiotherapists — Find a Specialist
• Certified Appraisers in Poland
• Podcast Directory — Business & Finance

Avoid:

• Generic names like “My Directory” or “Catalog”
• Keyword stuffing: “Physiotherapist Warsaw cheap best rated near me”
• Overly long titles — Google cuts off at ~60 characters

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The meta description

The meta description is the grey text shown under the blue link in Google results. It doesn’t directly affect ranking, but it strongly affects click-through rate. Set it in: Settings → SEO → Meta description

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What to write

• Length: 140–160 characters (Google cuts off longer descriptions)
• Summarize what your catalog offers in one or two sentences
• Include a subtle call to action: “Browse”, “Find”, “Search”
• Use the same keyword that’s in your title

Good example:

Browse 200+ verified physiotherapists in Warsaw. Filter by specialization, location, and insurance. Find your specialist in minutes.

Avoid:

• Repeating the title verbatim
• Vague descriptions: “A great resource for finding professionals”
• Missing descriptions (Google will auto-generate one from your page content, usually not ideal)

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The hero title and description

The hero is the first section visitors see on your catalog homepage. It’s also a strong SEO signal — Google weighs text in <h1> headings heavily. Set it in: Settings → General → Hero section

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Hero title (H1)

This should be your primary keyword phrase, written naturally:

“Find a certified physiotherapist in Warsaw”

Or more action-oriented:

“Your physiotherapy directory for Warsaw and Mazovia”

The hero title is your <h1> — use it once, make it count.

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Hero description

2–3 sentences explaining what visitors can do here. Be specific about your catalog’s scope:

Browse 300+ certified physiotherapists across Warsaw and the surrounding region. Filter by specialization, insurance acceptance, and location. All profiles are verified.

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Putting it all together — a worked example

Imagine you’re running a catalog of licensed real estate appraisers in Poland. Each piece reinforces the same core keyword phrase (“licensed real estate appraiser Poland”) without being repetitive.

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Next: technical SEO